Netherlands
Specialty retail first: butchers and keurslagers, organic shops, delis and health food stores. Supermarket conversations follow once rate of sale is proven.
Trade & wholesale for the Netherlands & Ireland
Grab a
BONER.
Ambient, shelf-stable liquid bone broth built for the specialty shelf. Organic. Five ingredients, nothing hidden.
Made with a chef-founded EU production partner to private-label standards. Launching in NL specialty retail and Ireland at the same time.
- Organic
- 5 ingredients, nothing hidden
- No refrigeration required
- 730-day shelf life
- Pouch, not glass: low breakage risk
- 40% retailer margin
The lineup
Three SKUs. One shelf story.
Twelve-hour organic broths in three SKUs, built for the ambient aisle, not the fridge.
Flagship
Beef Bone Broth500 ml
Twelve hours is not a marketing number.
Good soup lives or dies on its broth. Ours simmers for twelve hours because that's how long it actually takes for organic grass-fed bones to give up everything they've got. Pour it straight into the pan, add what you like, skip the water. No shortcuts, because we already took the long way for you.
- 500 ml, organic
- Water, Organic Grass-fed Beef Bones (30.6%), Onion, Carrot, Sea Salt, Garlic, Black Pepper, Parsley, Thyme, Bay Leaf
- 1.7 g protein / 100 ml
- Gluten-free · Lactose-free
Everyday hero
Chicken Bone Broth500 ml
The everyday one that still took all day.
Same twelve-hour rule, lighter result. Organic free-range chicken bones, slow enough to actually matter, golden enough that shoppers notice before they read the label. The kind of repeat buy that keeps a shelf slot earning.
- 500 ml, organic
- Water, Organic Chicken Bones (25.4%), Onion, Carrot, Sea Salt, Black Pepper, Parsley, Thyme, Bay Leaf
- 2.1 g protein / 100 ml
- Gluten-free · Lactose-free
Vegan
Vegetable & Mushroom Broth500 ml
Proof you don't need bones to earn twelve hours.
Root vegetables, celery, leek, and a proper hit of porcini and champignon, simmered down the same patient way. Fully vegan, fully organic, and it holds its own next to the meat SKUs instead of feeling like the afterthought.
- 500 ml, organic
- Water, Onion, Carrot, Parsnip, Leek, Celery Root, Celery, Champignon, Sea Salt, Boletus (Porcini), Parsley, Thyme, Bay Leaf
- 0.16 g protein / 100 ml
- Gluten-free · Lactose-free · Vegan
In development
Thai Chicken, Ramen, Wild Game, Fish Bone, Asian, and Pho Chicken broths.
Retailer economics
The numbers do the talking.
Confirmed trade terms for both launch markets, per 500 ml pouch. Ambient format means you stock it like dry goods and sell it like fresh.
Ireland
0% VAT- Recommended shelf price
- €6.99
- Wholesale price to retailer
- €4.19
- Retailer margin per unit
- €2.80
- Retailer margin
- 40%
Netherlands
9% VAT- Recommended shelf price
- €6.99
- Wholesale price to retailer
- €3.85
- Retailer margin per unit
- €2.56
- Retailer margin
- 40%
- Minimum order
- 5,000 units per SKU
- Split shipments
- Available across multiple deliveries
- Lead time
- 10 weeks from order confirmation
- Shelf life
- 730 days ambient, unopened
Prices exclude VAT where applicable. Final terms depend on volume and market.
730-day ambient shelf life
Two years on the shelf. No cold chain, no shrinkage, no end-of-week markdowns.
Pouch, not glass
Lighter to ship, stacks tighter, doesn't break in transit or in a shopper's tote.
FSSC 22000 certified
Human and pet food grade production: audited, documented, boring in the best way.
SMETA 2-Pillar and Halal available
Social compliance audited, with Halal production available on request.
What sets it apart
Built different, on purpose.
Five reasons it earns shelf space, not just fills it.
- 01
Ambient
No fridge, no freezer, no fuss. Stock it like pantry goods, sell it like fresh.
- 02
730-day shelf life
Plan inventory in seasons, not weeks. No end-of-week markdowns.
- 03
Low breakage
Pouch, not glass. Nothing shatters in transit, in a stockroom, or in a shopper's bag.
- 04
Simple ingredients
Organic bones, vegetables, herbs, water. Nothing on the label you can't pronounce.
- 05
Fun
'Grab a BONER' isn't subtle, and neither is the shelf presence it creates.
Who makes it
Chef-founded EU production.
BONER is produced by a specialist broth manufacturer founded by chefs. Not a start-up kitchen, not a co-packer guessing at recipes.
- 25+
- Export markets
- ~€3.9M
- Annual turnover
- Chef-founded
- Est. by chefs
- EU-based
- EU production
- Organic
- FSSC 22000
- SMETA 2-Pillar
- Halal available
- Human + pet food grade
Launch markets
Netherlands & Ireland. At the same time.
Ireland
Same playbook, same launch window: independent specialty retail and distribution partners, then broader grocery.
Wholesale inquiry
Get in touch.
Tell us where you sell and we'll come with samples, trade terms and a shelf plan.
Prefer email?
hi@boner-broth.com